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About Us

Tangy Market is the online marketplace where anyone can invest in music royalties.


The buying, selling and trading works just like in any other market. However, Tangy Market goes beyond numbers and rates. In addition to your chances of winning or losing, your investment in a song works as an advance payment to the songwriter.


Most likely, your money will render new songs, new lyrics and new reasons for people around the world to dance, to cry, to sing along, to fall into the arms of beautiful strangers.


Yes, we’re speaking to YOU, yearning teenage fans throughout the world. And to YOU no less—all of you uptight, white shirt institutional investors.


Let’s make the financial markets sing and dance. Let’s add some yeah, yeah, yeah to the world economy!

Get in touch!

General inquiries 

Tangy Market lets you tap into the multi-billion creator economy through fractionalized investments while supporting one of the most important cornerstones of culture, music.

- Linda Portnoff, Founder of Tangy Market

Meet The Team


Linda Portnoff

Linda holds a Ph.D. in accounting and finance and has done research on the changes in the music industry since the beginning of the 21st century. She has a background as an indie pop musician, and is the former CEO of Music Sweden, the umbrella organization for the Swedish music industry. She sits on the boards of the Swedish PRO Stim and the Royal College of Music. Linda is an advisor to the Swedish Government on Sweden’s export strategy for the cultural and creative industries, and a TEDx speaker and international keynote on the development of the intangible economy, and innovation and entrepreneurship in the intersection of fintech and


Ask me about

Music, Finance, Research, Drum techniques

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Olga Stern

Olga is a seasoned IT architect and developer with 15 years of experience of designing and building modern, stable and scalable software with a user centric approach. She has experience of leading agile teams and transforming business needs to software. Olga has been named one of Sweden's most talented developers according to Sweden’s biggest IT industry magazine, and won the Changemaker award at the Gothenburg Book Fair for the tool Genews that boosted female exposure in media, frequently used by some of the largest news outlets in Sweden. She is the author of “One’s and Zero’s” - a book about the history of programming and frequently gives lectures about programming at various events.

Ask me about

Tech, Agile Workflow, Backend development, Squash

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Anna Ingler

Anna has broad experience in the music industry spanning from artist management, project leading, and marketing to digital sales as well as consulting for Spotify with a specialty in communications. She has a passion for building community and has been involved in numerous grassroots initiatives for gender equality in the music industry.

Ask me about

Music, Artists, Gender Equality, Dogs

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Johan Åberg

Johan started out writing music for some of the world's biggest artists such as Christina Aguilera, Victoria Beckham and Jessica Simpson before moving on to the business side of the music industry. He built one of the most successful boy bands in Sweden, FO&O, through their social media. After working as music manager, starting a music label and several other ventures, he later moved on to become a marketing expert within the luxury industry specialized in social media before going back to the music industry with Tangy Market.


Ask me about

Marketing, Music, Design furniture

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Niklas Nelldal

Niklas is a senior IT Analyst, Business Architect, synthesizer collector and entrepreneur having started a music studio, a record label and an IT-consultancy firm. Experience include ERP systems and integrations as well as most recently from Sweden’s largest life insurance company where he was the Domain Architect for corporate functions (Finance, Treasury, AML/KYC, Legal, Risk and Compliance). During his years at Skandia, Niklas was the lead architect in developing an AML and Solvency II compliance framework as well as key areas within GDPR regulations. Niklas is the Chairman of the Swedish Committee for Standardization of Blockchain & DLT, under

the ISO TC307.

Ask me about

IT, Music, Synths, NFT's

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Karin Wittur

Karin’s most recent experience is from the regulated gambling industry at Svenska Spel where she developed a new personalized user experience. She studied both Information Design and Music Business Development and has experience from large events management. She is also part of the NGO Musikbojen, an organization working with music therapy for young people founded by Max Martin.


Ask me about

Users, Conversion, Music, Quizzes, Dogspotting

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Advisory Board Member

Aya Rizk

Aya has a PhD in information Systems and helps organisations with data and AI-driven innovation journeys. 

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